Sam Moore, VP Of Brand At Jenni Kayne
Sam Moore, VP Of Brand At Jenni Kayne
As we continue to celebrate Women's History Month, I'm excited to talk with VP of Brand at Jenni Kayne, Sam Moore. Jenni Kayne is the laid-back, luxe lifestyle brand rooted in California minimalism that boasts cult status among celebrities like Jessica Alba, Jennifer Lawrence, and Hailey Baldwin.
As we continue to celebrate Women's History Month, I'm excited to talk with VP of Brand at Jenni Kayne, Sam Moore. Jenni Kayne is the laid-back, luxe lifestyle brand rooted in California minimalism that boasts cult status among celebrities like Jessica Alba, Jennifer Lawrence, and Hailey Baldwin. Sam and I talk about Jenni Kayne's approach to more diversity and inclusion in the brand; and in our interior design game we discuss what does, "Color Me Bright Really Mean?"
Over the last five years, Sam has worked to crystalize the brand’s market positioning through cohesive omnichannel storytelling on all consumer facing touchpoints. Recognizing the company’s potential to be an all-encompassing lifestyle brand, she has led go to market strategy for multiple category and campaign launches, new retail stores, and media ventures. She has developed an immersive content experience on the brand’s website, executed experiential initiatives like a nationwide Airstream tour, a lifestyle book with Rizzoli, and series of Jenni Kayne branded homes and a corresponding wellness retreat. She has also led brand partnerships with notable companies like Parachute, Lulu & Georgia and Nordstrom. Her efforts have resulted in prominent features in publications ranging from Architectural Digest, Forbes, Vogue, and The New York Times. Jenni Kayne operates 9 retail stores nationally and runs an in-house editorial blog Rip & Tan.
Over the past year, Jenni Kayne’s revenue has grown from $24 million to over $50 million, more than doubling in revenue, and increased its social audience from 290K to 400K followers. Gearing up for even more growth in 2021, the brand is expanding into new categories like beauty and fine jewelry, and as well as existing categories like furniture, home decor, and wardrobe staples. Sam is also leading the charge for another branded home renovation in Venice, CA.
Like most businesses around the country, the Jenni Kayne brand closed its stores and corporate offices at the start of the COVID-19 pandemic. With Sam leading marketing and brand strategy, she was determined to think of creative ways to keep the business afloat and shift their tone to speak to the current climate. She and her team created relevant content online including wellness practices, DIY projects, inspiring interiors, and the Jenni Kayne products that make the most of staying at home.
On this week’s Interior Design Game: Love it or Hate it, and why? Sam and I focus on this article from Domino magazine written by Gabrielle Savoie around renovation trends according to experts for 2021. This week’s shoppable mood board is all about lifestyle imagery since Jenni Kayne is the ultimate lifestyle brand.
- Learn more about the story of Jenni Kayne- How Jenni Kayne built the Ultimate Lifestyle Brand
- Jenni Kayne’s first book, and second one coming this fall of 2021- Pacific Natural: Simple Seasonal Entertaining
- Jenni Kayne is all about Breezway spaces, connecting the outdoors with the indoors- Breeze chair
- Self care is a must with the Jenni Kayne brand, and that starts with what’s underfoot- Shearling Moroccan Slipper
- Sam is about maximizing space in a home, and making every inch count- Home Office
- You always need a good hoodie as a staple in you wardrobe- Cashmere Fisherman Hoodie
- Warm earth tones are on trend for 2021- Angle Lumbar Pillow Terracotta
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